$5M Veteran Charity Fundraiser Leads New Route 66 Preservation Drive
For more than two decades, Brad von Sprecken has built creative fundraising campaigns that have raised millions for major nonprofits. Now, he’s bringing that same proven approach to Route 66 preservation — helping protect the road that built America.
For more than 20 years, Brad von Sprecken has been the driving force behind several national fundraising programs that have collectively raised over $5 million for charity. From golf tournaments and celebrity events to innovative retail campaigns, his innovative approach to fundraising has consistently inspired communities to give — and to feel connected to the causes they support.
Unlike traditional donation drives, Brad’s efforts always offered something meaningful in return — keepsakes, experiences, and collectibles that carried purpose. It’s a strategy that proved highly successful, raising significant funds in just a few short years.
Brad’s late father, Lloyd von Sprecken, was the public face of many of those early campaigns. Lloyd, who battled multiple sclerosis for over two decades, became a symbol of courage and resilience, inspiring countless people through his involvement with the National Multiple Sclerosis Society. Their story was featured on CBS Los Angeles, showcasing how creativity, family, and heart could make a lasting impact.
A New Mission — The Route 66 Centennial
Now, Brad is channeling that same passion into a new mission: preserving and revitalizing Route 66 as it approaches its 100-year anniversary in 2026. Through his latest project, Memory Vault, Brad is launching a series of one-of-a-kind fundraising products that celebrate America’s most iconic highway while supporting verified preservation foundations along the route.
Each collectible in the Route 66 Centennial Collection — from ornaments to power banks — features built-in USB-C technology that lets users upload and view photos and videos directly from their phones or other devices. Every piece comes preloaded with Route 66 history, stories, and imagery, while also leaving room for travelers to add their own memories.
With 20% of every sale donated to verified Route 66 projects, supporters will receive updates showing exactly how much was raised and where funds were distributed — ensuring full transparency every step of the way.
Preserving the Past, Creating the Future
“Preserving Route 66 isn’t just about the road — it’s about the memories, the people, and the spirit of adventure that built America.”
Brad’s goal is to help protect the Mother Road while creating new memories for the next 100 years.
