About Memory Vault & Its Founder

A Lifelong Entrepreneur with a Purpose — Turning 35 Years of Experience into Innovation That Lasts

Entrepreneurship has always been a part of who I am. I started my first business the day after graduating high school — and I’ve never looked back. Over the next 35 years, that drive evolved into multiple ventures across creative industries, from marketing and product development to national fundraising and brand partnerships.

Through every stage, my focus has remained the same: to build meaningful connections between people, products, and purpose. That journey led me to create large-scale fundraising programs that raised more than $5 million for national nonprofit organizations. What began as a small project to help others grew into a series of groundbreaking campaigns that combined innovation, transparency, and heart.

The Creation of Memory Vault

That same spirit of innovation and purpose led to my latest venture — Memory Vault — a first-of-its-kind concept that blends technology, design, and emotion into something entirely new.

The souvenir and keepsake industry has needed a change for decades. Too many products are generic or forgettable, disconnected from the real experiences people want to remember.

Memory Vault changes that.

We turn iconic landmarks and unforgettable moments into collectible keepsakes with purpose. Each piece is custom-crafted in 3D form — available as an ornament, keychain, display piece, or portable power bank — and built with USB-C 3.0 technology for fast uploads and playback directly from your phone, laptop, or TV.

Every design can be shaped into a landmark, object, or destination, pre-loaded with curated photos, stories, and videos while leaving space for you to add your own memories. It’s a completely new kind of souvenir — one that’s meaningful, functional, and built to last.

Beyond Retail — A Product with Purpose

While Memory Vault was designed for retail and destination spaces — national parks, museums, cruises, festivals, and more — it also has a much deeper purpose.

Through our fundraising editions, Memory Vault products help raise money for preservation and nonprofit causes. Each campaign donates 20% of every sale to verified organizations like the Pacific Crest Trail Association and Route 66 preservation projects, with full transparency on where funds go. Every contributor receives updates showing the total raised and which projects their purchase helped support.

It’s our way of ensuring that this product — born from creativity and innovation — continues to give back to the places and causes that inspired it.

The Inspiration Behind It All

This mission was deeply inspired by my father, Lloyd von Sprecken, a leader and dedicated advocate in the fight against multiple sclerosis. Together, our family built programs that raised millions through national wristband campaigns, golf tournaments, online stores, and special events.

Our work was recognized on CBS Los Angeles, where our story was featured as an example of how creativity, teamwork, and transparency can change what’s possible in charitable fundraising. (Story Below)

Today, that same legacy lives on through Memory Vault — a brand built not just to remember moments, but to preserve them for generations.

Looking Ahead

Memory Vault brings together everything I’ve learned over 35 years — entrepreneurship, design, fundraising, and storytelling — to create something meaningful and lasting.

From Route 66 to the Pacific Crest Trail, and from national parks to cultural landmarks, every Memory Vault product connects people to the places and memories that matter most.

It’s technology with a purpose - It’s the keepsake that holds your moments.

It’s Memory Vault — where power meets memory

 

Watch the CBS Story

Read the Press Release

Memory Vault Launches Route 66 Centennial Campaign to Support